BharatBenz launches its products in Mumbai

Daimler India Commercial Vehicles Pvt. Ltd. (DICV) has launched its first set of trucks under the BharatBenz brand in Mumbai. The three heavy-duty BharatBenz Trucks - 2523R and 3123R for the haulage segment and 2523C for the construction segment – will now be commercially available through its Mumbai outlet. The three heavy-duty trucks launched are only the first in a range of 17 models that are going to be launched over the next 17 month. Eight of them where already presented to the market in a large-scale customer-event in March this year. The heavy-duty Trucks, based on the Mercedes-Benz Axor platform, have been localised to suit specific needs of Indian customers, featuring a six-cylinder engine with 230 HP (170 KW). in all three variants. The trucks introduce a host of industry first features to enhance Safety & Performance. They boast of features like the intelligent-unitized-fuel-injection system, balance-type rear suspension and inter-wheel differential in the haulage trucks and inter-wheel/inter-axle differential locks in the construction trucks, the unique “Engine-Brake” system, to name a few.. V.R.V. Sriprasad, VP, Marketing, Sales & After-sales, DICV, said: “BharatBenz trucks will now be available through a state-of-the-art dealership network. This network will offer complete sales consulting, 24X7 after-sales service with advanced interactive vehicle diagnostics, roadside assistance for best service reach, leading to the lowest turnaround time in our workshops. These dealerships will also provide tailor-made financial services/service packages – ensuring comprehensive attention to our customers - all under one roof. LOI’s have already been issued for setting up these facilities in over 100 locations in the country, covering the most prominent trucking routes and hubs. BharatBenz dealerships are already operational in South and Western regions, and will open facilities in the north and east in the coming weeks”. “Importantly, we have focused on enhancing the value to our customer by offering a significant fuel efficiency advantage and aggregates engineered for long lifespan and longer service intervals. This, in turn, will reduce the operational cost and keep the trucks performing at full potential for longer periods of time, thus enhancing their useful life in our customer’s fleet,” he added.